Working with La Brique Libre

La Brique Libre is an independent French-language media covering building bricks, LEGO^® and alternative brands. We publish hands-on set reviews, buying guides, and the first French-language price comparison tool for the category.

Our audience

French-speaking adult builders and collectors, mostly in France, Belgium and Switzerland, who want to know what a set is worth, from LEGO^® or from an alternative brand, and where to buy it safely.

How we work

We buy the sets we review, by default. Every set is built completely before it is rated, on five criteria: brick quality, prints and stickers, model design, building experience, and value for money. Our ratings are never changed after publication except to correct a factual error.

Brands may occasionally provide or lend a set (limited editions otherwise impossible to purchase at retail, pre-release coverage, items outside the standard retail channel). When that happens, three rules apply, non-negotiable:

• The review discloses it in its first line, with no ambiguity ("Set provided by X for this review").
• The brand has no editorial oversight on the content of the review, and no say on the final score.
• No preview of the piece before publication, no negotiated embargo on the score, no veto. We publish negative reviews on provided sets when the product does not deliver.

Our price comparison tool tracks sets across shops we have audited ourselves. A shop is only marked verified after we have ordered from it and tested its customer service. Shops we have not audited are listed for information only, with a warning, and are never presented as our best price.

Affiliate links and independence

Some of our links are affiliate links, always disclosed. They never influence a rating, a ranking, or a recommendation. We publish negative reviews, and we say so when a set is not worth its price.

What we ask from brands

• Permission to use your official product images, with credit
• Access to your press materials and release calendar
• Your policy on review samples. Default: we buy what we review; any sample provided is disclosed in the first line of the review, with no editorial oversight from the brand (see "How we work" above).

What we offer

Coverage in a market where French-language content about your brand is almost nonexistent, on a site built for search visibility, with reviews and price data that stay online and get updated rather than disappearing into a feed.

Contact

The quickest way is our contact form (brand, shop or press profile). You can also write to[email protected].